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Ergebnisse:
Vanwesenbeeck, Ini: Walrave, Michel: Ponnet, Koen: Children and advergames: the role of product involvement, prior brand attitude, persuasion knowldege and game attitude in purchase intentions and changing attitudes. [2017]
Buijzen, Moniek: Rozendaal, Esther: de Droog, Simone M.: Food marketing and child health. [2014]
Verhellen, Yann: Oates, Caroline: De Pelsmacker, Patrick: Dens, Nathalie: Children's responses to traditional versus hybrid advertising formats: The moderating role of persuasion knowledge. [2014]
Folkvord, Frans: The effect of playing advergames that promote energy-dense snacks or fruit on actual food intake among children. [2013]
Owen, Laura: Lewis, Charlie: Auty, Susan: Buijzen, Moniek: Is children's understanding of nontraditional advertising comparable to their understanding of television advertising? [2013]
Waiguny, Martin K. J.: Nelson, Michelle R.: Terlutter, Ralf: Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children. [2012]
Harris, Jennifer L.: Speers, Sarah E.: Schwartz, Marlene B.: Brownell, Kelly D.: US food company branded advergames on the Internet: Children's exposure and effects on snack consumption. [2012]
Staiano, Amanda E.: Calvert, Sandra L.: Digital gaming and pediatric obesity: At the intersection of science and social policy. [2012]
Redondo, Ignacio: The effectiveness of casual advergames on adolescents' brand attitudes. [2012]
An, Soontae: Stern, Susannah: Mitigating the effects of advergames on children. Do advertising breaks work? [2011]
Bucy, Erik Page: Kim, Sojung Claire: Park, Miyeong Cecilia: Host selling in cyberspace: Product personalities and character advertising on popular children's websites. [2011]
Culp, Jennifer: Bell, Robert A.: Cassady, Diana: Characteristics of food industry web sites and "advergames" targeting children. [2010]
Hernandez, Monica D.: Chapa, Sindy: Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice. [2010]
Stern, Susannah R.: An, Soontae: Increasing children's understanding of advergames' commercial nature: Does an advertising literacy lesson or ad break make a difference? [2009]
Pempek, Tiffany A.: Calvert, Sandra L.: Tipping the balance. Use of advergames to promote consumption of nutritious foods and beverages by low-income African American children. [2009]
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